Customers are the life blood of any business and statistics are the building blocks for strategy. If you want to establish a strong and a loyal customer base you need to understand your customers. You will find some topics that we have defined below that will help with knowing your customers.

Customers are the life blood of any business and statistics are the building blocks for strategy.If you want to establish a strong and a loyal customer base you need to understand your customers.You will find some topics that we have defined below that will help with knowing your customers.

Experience

It is the interaction between your organization and a customer over the duration of their relationship. This interaction includes a customer’s journey through different stages of awareness, cultivation, discovery, advocacy, purchase, and use of a service.

Engagement

If you compare today’s customer with someone who has been using a specific service for many years, you will realize what the role customer engagement has to play to improve the experience.Customers have more say and are interacting more with an organization than ever before.This interaction is not limited only to direct communication or face-to-face interaction; it covers many channels.

Social Media

Social Media is a new weapon for marketing, brand building and customer experience.Customers said they love it when brands and organizations reply to them on social media platforms.It is user-friendly, more engaging and people find it easy to connect and reach out.

Omni-channel

Omni-channel engagements and orientation makes it easy for your customer to define and use these preferable points of access.There can be someone who is more comfortable exchanging queries over mail, while your other customer would want to proceed faster and hence use in-app chat support.With multiple platforms to engage with it is important to understand how they want to engage with you.

Mobile

With the average number of smartphone users increasing with every passing year, the expectations of your customers are also evolving. They want instant replies and connectivity at their fingertips.This trend is taking the whole service industry by storm.

In summary, one might ask what is the best way to know your customer.Simple answer – ask them.Make decisions with stats and facts and implement a strategy that fits best.

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