Nov 16, 2018
We all know that Black Friday can make or break a company’s financial outlook for the year. With so many consumers swarming and browsing through so many websites they will most likely perform a handful of purchases. If everything transitions smoothly and with inconveniences or inconsistencies, then the customers can keep your brand at the back of their head even outside of Black Friday sales.
Your company should truly be valued by paying special attention to the website traffic, abandoned carts and checkout features to ensure that they are consistent. Most importantly no issues whatsoever with the delivery of the product or service and this includes your warehouse. Make sure that your internal team is aware of the importance of this day and the accuracy of orders.
You hope for a great day of sales but it is essential to plan ahead so you don’t run out of stock. An out of stock product that maybe labeled on your website “available” could leave a bad taste in the consumer’s mouth when they move ahead and proceed to order it. If you plan to have items that are in demand you need to align product availability with proper inventory.
Despite all of the craziness that Black Friday may bring make sure that you treat every day with great interest as well. The best way to make sure that your consumers are taken care of is to make sure that you are prepared with proper stock, customer experience is optimized and your fulfillment team is ready to complete orders efficiently.